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Yako is a bear who is here to help kids understand their emotions.

 

He helps them communicate with parents in a happier and healthy way.

‘Yako’ is Okay backwards – and what we really want people to know is ‘it’s okay to not be okay’.

Feelings are feelings and the most helpful thing you can do is talk about them.

The idea is kids write down what they are feeling and post it into Yako’s pouch. Parents can read the note and write a reply. This opens up a communication channel in families, with the aim of promoting healthy mental well being for kids.

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There's a Yako for every kid.